Look.Stop.Shop, a popular event from State of Design 2010, is back again this year with more looking, more stopping and more shopping!
To refresh your memory, Look.Stop.Shop is a free, self-guided tour of window displays and in-store installations of some of Melbourne’s favourite retailers, from the flagship Melbourne Myer store to little independent boutiques hidden in laneways. They’ve all taken the State of Design theme for 2011 ‘Design that moves’ and intrepreted it in their own unique ways.
The best way to start the tour is to drop into the State of Design festival hub at Melbourne Central’s Shot Tower Square. There you can pick up a map and guide from some customised cargo bikes from PS Bikes (more design that moves!) and the hub will also be running various events, from parades to pop up shops, during the period of the festival.
From there, you can choose a short path, long path – or make up your own path!
From a total of 29 shops, here are some of the windows designed for Look.Stop.Shop this year:
RMIT Visual Merchandising Students designed the window for Kookai (Shop 134 Level 1 Melbourne Central) with a carnival fair theme.
Melbourne knitwear label Otto and Spike have constructed some giant knitting in the window of Wilkins & Kent (372 Little Bourke St). It’s real knitting – 2 people had to cast on the ‘needles’ made from discarded fabric tubing!
Sportsgirl‘s theme was ‘which side of the bed did you get out of this morning?’ (Shop 18-23 Centrepoint Mall, 283 Bourke St). Two videos were shot in East London – one on Super 8 and one on VHS, denoting the fabulously organised morning and the haphazard alarm-didn’t-go-off morning. The mirrored structure at the entrance of the store reflects the floor, the people and the store in a constantly moving tableau.
Finally, this year the program includes The Scale of Things, a mobile cart showcasing designs from some of Melbourne’s artists and crafters.
You can vote for your favourite shop here and to be in the running to win a pair of Brooks running shoes (pun intended), with the winning shop announced on 8 August.
You can become a fan of Look.Stop.Shop on .