The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (2)
Sponsored by Nuffnang

Last week Melbourne showcased springtime glamour through Melbourne Spring Fashion Week – and some lucky people won an amazing fashion experience as part of The Age’s Forever Curious campaign.

Forever Curious is about uncovering the stories that are all around us, just waiting to be discovered. Curiosity doesn’t kill the cat – instead it’s rewarded! The reward for those who have chosen to scratch the surface have been unique experiences in iconic Melbourne environments.

There have been four Forever Curious activations to date (here’s my review of the last one called ‘Just Graffiti’) and the latest one was themed ‘Just a Tailor’.

The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (1)

Last Wednesday an outdoor ‘dressing room’ was set up with mirrors, clothes racks and mannequins outside the entrance to the MSFW Hub at City Square. A tailor wearing a black ‘Forever Curious’ shirt appeared to be measuring and altering clothes for a woman.

People who chatted to the tailor about the clues seeded in Wednesday’s editorial and social media were rewarded with a double pass to a MSFW Runway show or were selected as one of three people to be given the VIP MSFW treatment – to be escorted to the Queen’s Dressing Room inside the Melbourne Town Hall to meet two MSFW designers Jolet and Kuwaii over afternoon tea.

The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (3)

Each of the three lucky chosen then had a piece of fashion custom designed for them to keep!

The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (6)

The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (5)

The Age ‘Forever Curious’ for Melbourne Spring Fashion Week + Giveaway! (4)

Check out this video of the amazing experience with the designers and winners.

Giveaway! Thanks to The Age’s Forever Curious campaign one person has the chance to win a $100 voucher to spend with Kuwaii online or at the Kuwaii store, 37-39 Glenlyon Road, Brunswick. To win, all you have to do is tell me What would you have said to the tailor in the street to win your prize? (Full terms of the giveaway here). Entries close 5pm Thursday 19 September and the most creative entry will be selected by myself and Nuffnang as the winner. Good luck!