Social Media Club breakfast

When my friend Nikita at Design Junction read my blog and suggested I check out the Social Media Club, I thought it sounded like a great place to meet up with potential guest bloggers. I’m a girl and I have certain interests, which means that’s I’ll probably never be able to offer you an accurate review of fishing tackle shops or shops offering home brew kits.

The Social Media Club is an informal meeting of bloggers, tweeters and those interested in social media held at Mr Tulk every Friday at 8am. While I didn’t encounter my future guest blogger in the group of about fifteen people, my first breakfast was still a great success. I met a whole host of interesting people from diverse technological and social media backgrounds, such as:

  • Sam Sabey from Smart Energy Groups.  Sam’s worked in the energy business for around 15 years and during that time he came to the conclusion that energy is a finite public good and that we should be individually responsible for our use of that public good. So he decided to  build an online community for energy aware people to work together to share information on how to use energy more efficiently and reduce energy consumption. For the past two years he’s been building an open source home energy manager where Smart Energy Groups members will be able to link to  public energy groups to share information about their home energy use. Put simply, you’ll be able to buy a box with a chip in it from Smart Energy Groups, connect the box to the internet via your standard electrical socket and that box will talk to your fridge, airconditioner, TV etc to control, monitor and measure your energy consumption. Clipsal already do something similar with automation lighting but the box from Smart Energy Groups will go beyond your lights.
  • Antony McGregor Dey from QM Codes. Have you ever spotted a Pacman-like digital squiggle picture in print media and wondered what they’re for (The Age second page sometimes prints them)? Well, apparently it’s a new way of conducting mobile marketing. You take a picture of that squiggly picture (called a Smart-code) with your phone and the Smart-code becomes a hyperlink which directs you to the mobile content. Traditional static print media becomes interactive!
  • Antony was actually at the breakfast on behalf of his partner, the brains behind IPitch. IPitch is an online community which brings together entrepreneurs and investors to develop and manage new startups. Their Big Hairy Audacious Goal is to become the most comprehensive resource for companies and information in the Australian startup space. I think IPitch is a fantastic idea – I’ve come across many bright people with creative ideas but they’ve all been daunted by the nitty-gritty of starting their own business and dealing with issues such as where to get money, getting development support or even how to register a trade mark or business name.
  • Luke Grange of Knowledge Solutions, the founder of a company providing business advice on social networking media strategies and online corporate communications. He expounded an interesting yet simple idea about formatting blog comments and tweets alongside the relevant post (rather than underneath) to create a richer reading experience and gave me some food for thought about building voting/popularity interactivity into my blog.

I left the breakfast unusually excited on a Friday morning. I felt stimulated by the enthusiastic, creative and innovative people working and thinking in Melbourne, and I’ll definitely be back.